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INSIDE SUMMER 2020
“What we’re learning from our American colleagues is that if we can provide a comfortable, clean, regularly sanitised, safe environment for members, actually members clubs are going to do quite well coming out of this.”
“We had to furlough most of the management team apart from the course manager, which means we have been light on staff. Therefore, I have been out assisting cutting greens, which for me is a great change of scenery.”
“In some countries, golf will bounce back quickly, and we are already starting to see some markets recover and open up again. Other markets will need time, and in particular clubs and resorts in high-end destinations.”
“The higher end private clubs will have a choice to go more private, and the middle ground will be really interesting in my view. Those higher end clubs have a great opportunity to create ‘safe havens’ where people feel comfortable.”
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ON THE COVER...
As golf clubs begin to emerge from the COVID-19 pandemic and start the process of rebuilding their businesses, focus should be given to communication, transparency and building customer loyalty, according to Club Car president, Mark Wagner.
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Having furloughed staff and closed the kitchen and bar, many clubs could find themselves in the paradoxical position of saving money rather than losing it during a pandemic – albeit, of course, an unsustainable proposition in the long term.”
Michael Lenihan, publisher