59club Launches New Region in Germany Serving DACH Region

Following a bout of recent openings across continental Europe, 59club has announced its latest division will serve Central & Eastern Europe, with a dedicated local office based in Germany. Under the expert guise of James Jewell — newly appointed director of 59club Central & East — the local club community will reap the benefits of improved customer service standards and elevated sales performance, as other 59club regions have enjoyed before them, some for as many as 13 years.

With a wealth of customer service management resources; including, Mystery Shopper Audits, Satisfaction Surveys and Employee Training Programs; 59club are delighted to announce that they have made a number of free trials available for eager club managers in the region to experience their customer service tools firsthand.

On opening, Jewell said: “I am very excited to begin supporting the golf industry here in Germany, and across our neighbouring countries. Calling on 59club’s expertise and personal industry experience, my hope is that through excellent communication and unwavering support, 59club will transform the customer service standards and overall club profitability within the DACH region initially before looking further East towards the Czech Republic, Hungary, Slovenia, Slovakia, and Poland.”

Jewell is no stranger to the plight a club manager takes, following subsequent positions held at IMG and Leadbetter Golf Academies, culminating in his role as COO of Golfzon Leadbetter, and, as a former manager at Stoke Park in England —a former ‘59club Ultimate Gold Flag’ Resort — he also appreciates the complexities and nuances that contribute to managing a world-class venue, delivering excellent customer service standards to match.

Welcoming Jewell to the growing family, 59club CEO Simon Wordsworth said: “James is absolutely the right manager to introduce 59club for us, he is passionate, eager to help and dedicated to supporting the growth of customer service standards in the region. Any club manager who engages with James, is very lucky to have that knowledge and experience on tap, he’s already off to a flying start, as he prepares to welcome his first clients later this month.” 

Photo: James Jewell.